california flower exchange

## Cultivating Connections: The California Flower Exchange The California Flower Exchange (CalFlora) isn't just a place to buy and sell flowers – it's a vibrant hub where the magic of horticulture blooms. Operating as a wholesale marketplace for over 100 years, CalFlora connects growers, wholesalers, retailers, and designers, ensuring the freshest blooms reach every corner of the state and beyond.

With a commitment to sustainability and ethical practices, CalFlora promotes responsible sourcing and environmentally conscious flower production. Their dedication to quality and innovation has made them a leading force in the floral industry, fostering a thriving ecosystem for growers and businesses alike.

A Legacy of Blossoming Growth

Established in 1917, CalFlora has witnessed the evolution of the floral industry firsthand. From humble beginnings, it has grown into a sophisticated marketplace, embracing modern technology while upholding its core values of transparency, integrity, and customer satisfaction.

Today, CalFlora serves as a vital link in the supply chain, facilitating the smooth flow of flowers from farms to florists, ensuring that consumers can enjoy the beauty and fragrance of California's diverse flora.

More Than Just a Marketplace

CalFlora offers a comprehensive range of services beyond simply connecting buyers and sellers. They provide educational resources, market insights, and logistical support, empowering their members to succeed in the ever-changing world of floral commerce.

Their commitment to community engagement shines through their support of local growers and their participation in industry events and initiatives. CalFlora is more than just a marketplace; it's a community built on shared passion for the art and science of floriculture.